It all starts with a search. Google advertising is one of the most powerful platforms in digital marketing. It is an auction-based system that enables targeted advertisements to be served in Google results and on other Google properties. The benefits of Google Advertising are overwhelming. Best known for being able to attract the right customers at the right time, Google Ads has the ability to target based on your potential customers’ current and previous activity.
In this first stage, your appointed account manager will speak with you to gain a better understanding of your customers and your business and therefore outline your objectives from this platform.
From here, we will begin conducting research into your target audience to see how we can reach them most effectively. We begin to establish keywords relevant to your business whilst also gaining a better understanding of any negative keywords as well. This allows us to create a campaign that is better targeted to your desired audience. With further research into your competitors and their approach to marketing, we put together a winning strategy that will allow us to find your desired customers and exhibit your adverts for your products or services.
Once all research and planning has been completed, we begin to set up your campaign. This process involves creating all the copy for your advertisements, building any landing pages and putting together custom-made text and imagery for display ads. Of course, during this process you are met constantly with updates and we will always provide a full break down before you give us the thumbs up.
As part of our management routine, your ads will be continuously tested and refined with the end goal of obviously having the best possible conversions. Part of the testing involves creating new ad copy to see what your audience responds best to and to keep your ads exciting and fresh. Similarly, we optimise or create entirely new landing pages and monitor your keywords to see how well they are performing or whether it’s necessary to add a selection of new ones. We provide monthly reports so you know exactly where you stand and where your ad budget is going maintaining a constant level of transparency.