As a top Digital Marketing Agency , we understand that creating & distributing high quality, valuable content is the key to attracting prospective customers. When your prospects visit your website or blog, they need something to drive them towards a conversion and the right content can do just that. We ensure your paid, owned and earned media channels work together for a truly integrated campaign.
Content Marketing is essentially your customers path to purchase and only works by speaking to your prospective customers at the right stage in their customer buying journey. We do this by defining customer personas and planning a bespoke content strategy which ensures your business is delivering the right information to the right people at the right time.
A definition of content creation is: ‘the creation and sharing of relevant, valuable and entertaining information through your own channels
with the aim of attracting potential customers to your organisation’. Content creation can take different forms.
As part of our management routine, your ads will be continuously tested and refined with the end goal of obviously having the best possible conversions. Part of the testing involves creating new ad copy to see what your audience responds best to and to keep your ads exciting and fresh. Similarly, we optimise or create entirely new landing pages and monitor your keywords to see how well they are performing or whether it’s necessary to add a selection of new ones. We provide monthly reports so you know exactly where you stand and where your ad budget is going maintaining a constant level of transparency.
Content goes hand in hand with SEO and if done correctly, they will both help improve your rankings and generate leads for your small business.
It is important you start putting content out there which resonates with your prospective customers and helps to nurture them into paying customers.
It can be difficult to pinpoint exactly how much value content marketing can bring but with the right strategy, you will always see a ROI.
Content Marketing offers the opportunity to establish your brand as the go-to source for information on topics related to your niche.