We understand marketing can be a bit of mind boggle which is why we’re here to help. After our initial chat, we’ll tell you the perfect package based on your goals. But to give you an indication, we typically recommend our Starter Package for a Facebook/Instagram Advertising Campaign and our Advanced Package for a Google Advertising or SEO Campaign. For those looking for a combination of Facebook/Instagram and Google/SEO, our Elite Package would be best suited. And for a concoction of absolutely everything, our Ultimate Package should do the trick.
Unfortunately not and if you come across an agency that does, run the other way. Why? Because, we use 3rd party platforms like Facebook which we have no control over. However! We have a very strong track record to which we have consistently delivered exceptional results for our clients.
It’s hard to pinpoint an exact amount of time as all of your wonderful businesses are so different! In some instances, we have had clients see results within 48 hours of their campaign going live but it really depends on the service you have decided to use. Take SEO for example. It can take anywhere between 3-6 months for your desired results to appear so don’t panic if you feel like you’re not hitting your targets – it just takes time. Please note that most platforms have a learning phase (where the platform’s algorithm learns everything about the campaign, smart huh?) and this can take a couple of days.
The agency marketing service packages are targeted at small to medium-sized businesses that want to partner with a marketing agency and outsource their marketing activities. By outsourcing some or all of your marketing to us, you can spend more time on other things in your business. The packages are customized to each business’s needs and are designed for consistent activity each month.
Without a written marketing plan, your business is making decisions on the fly. This results in disjointed marketing efforts, wasting time and resources on activities that may or may not work for your business. When your plan is written down, you become more focused. Committing your goals, strategies and activities to a written document is the only way to avoid losing sight of what we want to achieve – turning our ideas into proven reality.
There is no right or wrong answer to this question. In our opinion, we recommend a minimum of £500 per platform, per month which is separate to our agency fee. But please, do not feel obligated to adhere to this. We want to work around you and whatever you feel best works for your business.
Definitely not something to overlook, a customer value model is a data driven representation that requires a number of different statistics like your average purchase value and purchase frequency rate, the average customer value and customer lifespan – you get the drift. With this in mind, it will tell you exactly how much you can afford to pay per website visitor, per customer; pretty nifty right? We cannot emphasise enough how valuable this is to your business. An opportunity to know just how much you can budget? We should be charging millions for this!
It may not feel like it, but contracts are important as they cover all the boring legal aspects like GDPR and confidentiality. Although some of you may see this as red tape, our agreements are fully transparent and are there to spell out the scope so you know exactly what you’re getting for your money. We’re always happy to go over anything you’re unsure of, so think of it as a reference point for any questions that may pop to mind in the future.
The answer to that question is "all the time".
I often notice that many small business owners treat marketing like something that can be turned on and off or as an expense not an investment. One indicator of this is that I get really busy in a down economy because businesses decide they probably should market to try and find new customers.
The good news is these businesses seek out help, looking for someone to guide them in their efforts so they achieve success. But for every one business that engages a true marketing expert, there are many that try to mix and match disparate marketing activities hoping their business will get busy again.
Optimizing your website is the process of ensuring your web pages can be found when someone is searching using the most relevant keyword phrases for your business. By taking the time to optimize each page and post on your website can have a huge impact on your organic traffic.
Getting your website organically ranking high in search engines is one of the most important aspects to your marketing plan. Traffic that comes from organic search engine results is extremely cost effective, providing a high ROI if that traffic converts into paying clients.